Živković Samardžić has advised Serbia’s national commercial broadcasters Prva, B92 and Play Radio on obtaining national broadcast licenses by Serbia’s Regulatory Authority for Electronic Media. National broadcast licenses are issued for the period of eight years.
At its meeting held on July 29, 2022, the Council of Regulatory Authority for Electronic Media made a Decision on issuing national broadcasting licenses for the provision of media services for television broadcasting via digital terrestrial transmission for the territory of the Republic of Serbia. Prva TV and B92 are among the four TV stations that have been awarded the license.
At the same meeting, the Council issued licenses for the provision of radio media services via analogue terrestrial transmission for the territory of the Republic of Serbia as well, awarding Play Radio among four other radio stations.
Prva TV is a Serbian commercial television network with national coverage. Launched on December 31, 2006 as Fox television, the network has since December 2009 to December 2018 been owned by the Greek media company Antenna Group, when it was acquired by Kopernikus Corporation, owned by Mr Srđan Milovanović. In March 2012, Prva TV expanded into the Montenegrin television market with the establishment of its sister channel – Prva TV Montenegro.
B92 was established in 1989 as radio broadcasting to Belgrade audiences and has since grown into a company which includes a national radio and television network and websites. B92 and its journalists have won numerous prestigious international awards for journalistic courage and advocacy of human rights.
Play Radio is one of the most popular Belgrade radio stations with a national frequency, that was established in 2015 by succeeding radio B92. By its carefully selected program scheme and a refined musical taste it quickly won the attention of wide audience.
Živković Samardžić team that acted as legal adviser to Prva, B92 and Play Radio on all aspects of this process consisted of Partners Slobodan Kremenjak and Igor Živkovski.