Živković Samardžić, a leading Serbian law firm, advised South Central Ventures (SCV) on its investment in LeanPay, a Fintech startup offering consumer financing for goods in installments. LeanPay focuses on reinventing Point-of-Sale financing with instant, easy installment plans across sales channels. SCV, through its €40 million Enterprise Innovation Fund (ENIF), supports tech companies in the Balkans, focusing on early-stage and growth investments. The fund allocates up to €100,000 for seed investments and up to €3 million for growth-stage companies aiming for international expansion.

LeanPay benefits both consumers, with transparent, flexible financing, and merchants, by increasing conversion rates and sales through a seamless, high-approval loan process.

Živković Samardžić also supported SCV’s past investments in dryTools, City Expert, Alchemy Cloud Inc., and CUBE Risk Management Solutions. The team advising on the transaction was led by Sava Pavlović, with other lawyers from Corporate and M&A department.